This edition focuses on creating customer value by providing the understanding, skills, decision-making-tools and support material for marketing and non-marketing specialists. Features include: the impact of technology; the strategic marketing process; global perspectives; the increasing importance of services as products; up-to-date marketing plans as models for student study; and cases on companies and products such as Windows 95 and Nordstrom.
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This edition focuses on creating customer value by providing the understanding, skills, decision-making-tools and support material for marketing and non-marketing specialists. Features include: the impact of technology; the strategic marketing process; global perspectives; the increasing importance of services as products; up-to-date marketing plans as models for student study; and cases on companies and products such as Windows 95 and Nordstrom.
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Add this copy of Iso Standards for Geographic Information to cart. $54.64, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Springer.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing to cart. $4.89, good condition, Sold by CatTale's Books & Gifts rated 5.0 out of 5 stars, ships from Brainerd, MN, UNITED STATES, published 2000 by Irwin McGraw-Hill.
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Good. G oversized hb in pictorial boards, no dj, some shelf wear to cover edges, spine ends and corners bumped, covers rubbed, text clean, 6th edition includes CD.
Add this copy of Marketing to cart. $9.19, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by McGraw Hill.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing to cart. $9.50, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by McGraw Hill.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing (McGraw-Hill International Editions Series) to cart. $22.30, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Mcgraw-Hill Inc., Us.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780071168304.
Add this copy of Marketing-Sixth Edition *Includes Cd* to cart. $72.95, like new condition, Sold by RareNonFiction rated 3.0 out of 5 stars, ships from Ladysmith, BC, CANADA, published 2000 by Irwin/McGraw-Hill Ryerson.
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Fine. 0073656453. 736 pages. CD-ROM (included) highlights the key concepts in each chapter, as well as offering the whole book in a digital format. Clean, bright and unmarked. Very light wear. Lovely copy.; 4to-over 9¾"-12" tall; MARKETING BUSINESS ECONOMICS GENERAL Berkowitz, Eric N.; Et al Marketing-Sixth Edition 736 pages. CD-ROM (included) highlights the key concepts in each chapter, as well as offering the whole book in a digital format. Clean, bright and unmarked. Ve.
Add this copy of Marketing to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by McGraw-Hill College.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing to cart. $10.20, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1999 by McGraw-Hill Companies .
Add this copy of Marketing to cart. $21.51, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1999 by McGraw-Hill College.
Add this copy of Marketing to cart. $21.52, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by McGraw-Hill College.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
