Marketing, 8E by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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Marketing, 8E by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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Add this copy of Marketing W/ Powerweb (McGraw-Hill/Irwin Series in to cart. $2.88, like new condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2005 by McGraw-Hill/Irwin.
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Add this copy of Marketing; 8th Edition to cart. $32.45, fair condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2006 by McGraw-Hill/Irwin.
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Fair Condition. No Dust Jacket. Some shelf and corner wear with scuffing to corners. Tear at top front spine, has been repaired with clear tape. Some minor marking and/or highlighting. Binding is tight and solid in very good condition. Good study copy. Size: 29 cm. 733 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Marketing; ISBN: 0073080152. ISBN/EAN: 9780073080154. Dewey Code: 658.8 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561005116.
Add this copy of Marketing; 8th Edition to cart. $44.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2006 by McGraw-Hill/Irwin.
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Very Good Condition. No Dust Jacket. Some shelf and corner wear. Text appears clean. Binding is tight and solid in very good condition. Looks Nice. Size: 29 cm. 733 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Marketing; ISBN: 0073080152. ISBN/EAN: 9780073080154. Dewey Code: 658.8 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561005007.
I took this core marketing course this spring and found this book quite interesting, it has lot of real world examples and case studies which enables the reader to stay connected with the chapter. All in all A MUST READ BOOK FOR A MBA MARKETING STUDENT
Maluprynce
Apr 26, 2007
Awesome book
Interesting book to read with exciting real life stories of companies and how they market their products.
