"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders - advertisers, salespeople, politicians, spin doctors - depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes". Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide ...
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"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders - advertisers, salespeople, politicians, spin doctors - depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes". Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: how the master persuaders - the Churchills, Lincolns, and Roosevelts - create powerful, memorable messages that convince people of their arguments' logic and rightness; and how successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes".
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Add this copy of Artful Persuasion: How to Command Attention, Change to cart. $1.74, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2000 by Amacom Books.
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
Add this copy of Artful Persuasion: How to Command Attention, Change to cart. $2.38, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2000 by Amacom.
Add this copy of Artful Persuasion: How to Command Attention, Change to cart. $2.40, fair condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2000 by Amacom Books.
Add this copy of Artful Persuasion: How to Command Attention, Change to cart. $2.40, fair condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2000 by Amacom Books.
Add this copy of Artful Persuasion: How to Command Attention, Change to cart. $3.01, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2000 by Amacom.
Add this copy of Artful Persuasion: How to Command Attention, Change to cart. $4.76, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2000 by Amacom Books.
Add this copy of Artful Persuasion: How to Command Attention, Change to cart. $8.50, very good condition, Sold by Captain's Book Shoppe LLC rated 3.0 out of 5 stars, ships from Iowa City, IA, UNITED STATES, published 2000 by Amacom Books.
Add this copy of Artful Persuasion: How to Command Attention, Change to cart. $9.99, new condition, Sold by Wize Books Limited rated 4.0 out of 5 stars, ships from Davis, CA, UNITED STATES, published 2000 by Amacom.
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New. Trade paperback (US). Glued binding. 320 p. Audience: General/trade. New 1st edition. All books Ship NEXT DAY (m-f) excluding holidays, when ordered before 2 PM PST with tracking and customer service & guaranteed
Add this copy of Artful Persuasion: How to Command Attention, Chan to cart. $12.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2000 by Amacom.
