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Media Effects: Advances in Theory and Research - Bryant, Jennings (Editor), and Oliver, Mary Beth (Editor)
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With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for ...

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Media Effects: Advances in Theory and Research 2008, Routledge, New York, NY

ISBN-13: 9780805864502

3rd edition

Trade paperback

Media Effects: Advances in Theory and Research 1994, Routledge

ISBN-13: 9780805809176

Hardcover