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This book, built on the foundation of the earlier volume Perspectives on Media Effects, serves not only as a reference volume for scholars interested in the topic, but also receives widespread use as a textbook for classes in media effects. Media effects research is regularly reshaped by critics from "the outside," whose provocative critiques cause researchers to rethink their assumptions, reexamine their findings, and recast their theories. The contributors to this volume represent some of the finest scholars in the media ...

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Media Effects: Advances in Theory and Research 2008, Routledge, New York, NY

ISBN-13: 9780805864502

3rd edition

Trade paperback

Media Effects: Advances in Theory and Research 1994, Routledge

ISBN-13: 9780805809176

Hardcover