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Fundamentals of Media Effects

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Fundamentals of Media Effects - Bryant, Jennings, and Thompson, Susan, Professor, and Bryant Jennings
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Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

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Fundamentals of Media Effects 2013, Waveland Press

ISBN-13: 9781577667858

Trade paperback

Fundamentals of Media Effects 2001, McGraw-Hill Humanities/Social Sciences/Languages, Boston, MA

ISBN-13: 9780072435764

Trade paperback

Fundamentals of Media Effects 2001, McGraw-Hill Professional

ISBN-13: 9780071130073

Paperback