The articles are not a series of condemnations of past and current marketing practices; rather, they provide objective, heavily footnoted descriptions of marketings actual impacts on these issues. . . . The book will be of most value to academicians researching ethical and public policy issues and those in nonprofit organizations with marketing responsibilities. --Choice How does personal crisis affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social ...
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The articles are not a series of condemnations of past and current marketing practices; rather, they provide objective, heavily footnoted descriptions of marketings actual impacts on these issues. . . . The book will be of most value to academicians researching ethical and public policy issues and those in nonprofit organizations with marketing responsibilities. --Choice How does personal crisis affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior. Written by some of the leading social and public policy scholars in the field of marketing, the book discusses some essential consumption issues, marketing of controversial products, and the effectiveness of consumer safety and green buying campaigns. In addition, the volume examines two cutting-edge theoretical approaches to conducting consumer research in the public interest. It examines troublesome consumption issues such as substance abuse, grieving consumers, and marketing to the poor. It also explores media concerns such as portrayals of minority groups, target marketing, and the impact idealized images have on consumers perceptions of their lives, particularly with respect to their material possessions. This volume concludes with an informative discussion of legislative and social marketing issues, including green buying practices, consumer rights, warning labels, and product safety. Researchers, scholars, and upper-level students in the areas of public relations, communications, ethics, healthcare and public policy will find this a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers as well.
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Add this copy of Marketing and Consumer Research in the Public Interest to cart. $10.77, good condition, Sold by Lexington Books rated 5.0 out of 5 stars, ships from Idaho Falls, ID, UNITED STATES, published 1995 by SAGE Publications, Inc.
Add this copy of Marketing and Consumer Research in the Public Interest to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1995 by Sage Publications.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Marketing and Consumer Research in the Public Interest to cart. $40.17, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Sage Publications, Incorporate.
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Fine. Trade paperback (US). Glued binding. 240 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing and Consumer Research in the Public Interest to cart. $137.19, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1995 by Sage Publications.
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New. Trade paperback (US). Glued binding. 240 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
