Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers perceptions of their lives. The book concludes with a discussion of legislative and social ...
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Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.
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Add this copy of Marketing and Consumer Research in the Public Interest to cart. $9.75, good condition, Sold by Lexington Books rated 5.0 out of 5 stars, ships from Idaho Falls, ID, UNITED STATES, published 1995 by SAGE Publications, Inc.
Add this copy of Marketing and Consumer Research in the Public Interest to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1995 by Sage Publications.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Marketing and Consumer Research in the Public Interest to cart. $40.17, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by Sage Publications, Incorporate.
Add this copy of Marketing and Consumer Research in the Public Interest to cart. $117.80, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1995 by Sage Publications.
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Fine. Trade paperback (US). Glued binding. 240 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing and Consumer Research in the Public Interest to cart. $137.19, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1995 by Sage Publications.
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New. Trade paperback (US). Glued binding. 240 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
