At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of ...
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At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
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Add this copy of Concise Encyclopedia of Advertising to cart. $5.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 2005 by Routledge.
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Very good. Ex-library. Trade paperback (US). Glued binding. 228 p. Audience: General/trade. LCCN 2004013359 Type of material Book Personal name Clow, Kenneth E. Main title Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack. Published/Created New York: Best Business Books: The Haworth Reference Press, c2005. Description xiii, 213 p.; 23 cm ISBN 0789022109 (hard: alk. paper) 0789022117 (soft: alk. paper) LC classification HF5803. C59 2005 Related names Baack, Donald. Subjects Advertising--Encyclopedias. Notes Includes bibliographical references (p. 201-203) and index. Dewey class no. 659.1/03
Add this copy of The Concise Encyclopedia of Advertising to cart. $44.89, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Routledge.
Add this copy of Concise Encyclopedia of Advertising to cart. $93.12, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2005 by Routledge.
Add this copy of Concise Encyclopedia of Advertising to cart. $108.25, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2005 by Haworth Pr Inc.
