Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to successfully promote any business, from waterparks to algae-harvesting.
Read More
Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to successfully promote any business, from waterparks to algae-harvesting.
Read Less
Add this copy of Marketing Management: Text and Cases to cart. $11.13, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2004 by Routledge.
Add this copy of Marketing Management Text and Cases to cart. $21.41, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2004 by Routledge.
Add this copy of Marketing Management: Text and Cases to cart. $83.70, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by Routledge.
Add this copy of Marketing Management: Text and Cases to cart. $97.49, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2004 by Routledge.
Add this copy of Marketing Management: Text and Cases to cart. $129.99, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Routledge.
Add this copy of Marketing Management: Text and Cases to cart. $217.81, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2004 by Routledge.
