From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at ...
Read More
From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at ...
Read Less
Add this copy of Concise Encyclopedia of Advertising to cart. $1.99, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
Add this copy of Concise Encyclopedia of Advertising to cart. $4.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 2005 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Ex-library. Trade paperback (US). Glued binding. 228 p. Audience: General/trade. LCCN 2004013359 Type of material Book Personal name Clow, Kenneth E. Main title Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack. Published/Created New York: Best Business Books: The Haworth Reference Press, c2005. Description xiii, 213 p.; 23 cm ISBN 0789022109 (hard: alk. paper) 0789022117 (soft: alk. paper) LC classification HF5803. C59 2005 Related names Baack, Donald. Subjects Advertising--Encyclopedias. Notes Includes bibliographical references (p. 201-203) and index. Dewey class no. 659.1/03
Add this copy of Concise Encyclopedia of Advertising to cart. $39.05, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Routledge.
Add this copy of The Concise Encyclopedia of Advertising to cart. $44.89, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Routledge.
Add this copy of Concise Encyclopedia of Advertising to cart. $70.29, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2005 by Haworth Pr Inc.
Add this copy of Concise Encyclopedia of Advertising to cart. $89.95, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2005 by Routledge.
Add this copy of Concise Encyclopedia of Advertising to cart. $104.26, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2005 by Haworth Pr Inc.
