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Marketing for Dummies (2nd edition)

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Marketing for Dummies - Hiam, Alexander
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Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and * Getting them to buy your product * Making sure that they are happy with their purchases * Persuading them to come back for more What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields -- from advertising to public ...

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Marketing for Dummies 2014, For Dummies

ISBN-13: 9781118880807

4th edition

Trade paperback

Marketing for Dummies 2009, For Dummies, Hoboken, NJ

ISBN-13: 9780470502105

3rd edition

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Marketing for Dummies 2004, Wiley Publishing, Hoboken, NJ

ISBN-13: 9780764556005

2nd edition

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Marketing for Dummies. 1997, For Dummies

ISBN-13: 9781568846996

Trade paperback