Witty, well-written, and filled with relevant and engaging examples, this comprehensive book provides both a complete foundation in marketing theory and practice and an introduction to the new ideas that are changing the way business is conducted.
Read More
Witty, well-written, and filled with relevant and engaging examples, this comprehensive book provides both a complete foundation in marketing theory and practice and an introduction to the new ideas that are changing the way business is conducted.
Read Less
Add this copy of The Portable Mba in Marketing to cart. $2.36, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1992 by Wiley.
Add this copy of The Portable Mba in Marketing to cart. $2.36, good condition, Sold by Once Upon A Time Books rated 1.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 1992 by Wiley.
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Seller's Description:
Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of The Portable Mba in Marketing to cart. $2.41, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1995 by Wiley.
Add this copy of The Portable Mba in Marketing to cart. $2.41, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1995 by Wiley.
Add this copy of The Portable Mba in Marketing to cart. $2.41, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1995 by Wiley.
Add this copy of The Portable Mba in Marketing to cart. $2.41, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1995 by Wiley.
Add this copy of The Portable Mba in Marketing (Portable Mba Series) to cart. $4.64, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1992 by Wiley.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of The Portable Mba in Marketing (Portable Mba Series) to cart. $4.64, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1992 by Wiley.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of The Portable Mba in Marketing (Portable Mba Series) to cart. $5.22, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1995 by Wiley.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of The Portable Mba in Marketing (Portable Mba Series) to cart. $5.75, like new condition, Sold by Bookwitch rated 5.0 out of 5 stars, ships from Concord, CA, UNITED STATES, published 1992 by John Wiley & Sons Inc, Somerset, New Jersey, U.S.A., 1992.
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Seller's Description:
Fine in Fine jacket. Book Quarto, hardcover, fine in neaqr fine black and red dj. ""What's remarkable about it {the book} is that it provides both a complete foundation in marketing and an introduction to the new ideas that are changing the way business is conducted. For the experts, it provides new ways to think about marketing and the new ways to promote products and services. " Topics covered include product planning and development, pricing, marketing research, buyer behavior, distribution, global marketing. 464 pages; illustrated.
