So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and ...
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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
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Add this copy of Advertising for Dummies to cart. $2.15, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by For Dummies.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising for Dummies to cart. $8.79, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by For Dummies.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising for Dummies to cart. $12.44, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2007 by For Dummies.
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New. Trade paperback (US). Glued binding. 336 p. Contains: Unspecified. For Dummies. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Brand New condition softcover unead copy; Cover as illustrated. Wiley Publishing Inc. (Hoboken, NJ), Second Edition, First Printing 2007, ISBN: 978-0470045831. Clean, Collectible and Giftable copy. Choose Expedited shipping for Priority Mail delivery in USA. Pristine unmarked pages, perfect uncreased binding. Cover has no wear. Advertising for Dummies, 2nd Edition. by Gary R. Dahl, a successful copywriter, creative director, and advertising agency owner, with tons of experience and full of great ideas and strategies guaranteed to get your creative juices flowing too. 7.3 x 9.2 x 0.8 inches, xviii+324 pages, with glossary and index. I wrap to protect, ship daily, track, and guarantee. [B52_E0225].
Add this copy of Advertising for Dummies to cart. $12.60, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2007 by For Dummies.
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Fine. Trade paperback (US). Glued binding. 336 p. Contains: Unspecified. For Dummies. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
