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Handbook of Public Relations - Heath, Robert L (Editor)
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The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one ...

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Handbook of Public Relations 2004, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781412909549

Trade paperback

Handbook of Public Relations 2000, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761912866

Hardcover