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Handbook of Public Relations - Heath, Robert L (Editor)
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

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Handbook of Public Relations 2004, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781412909549

Trade paperback

Handbook of Public Relations 2000, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761912866

Hardcover