This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money ...
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This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
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Add this copy of Rhetorical and Critical Approaches to Public Relations to cart. $12.45, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by Routledge.
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Add this copy of Rhetorical and Critical Approaches to Public Relations to cart. $19.45, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1992 by Lawrence Erlbaum Associates.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 0805804706.
Add this copy of Rhetorical and Critical Approaches to Public Relations to cart. $25.97, good condition, Sold by Story Shop rated 4.0 out of 5 stars, ships from Elwood, IN, UNITED STATES, published 1992 by Lawrence Erlbaum Associates.
Add this copy of Rhetorical and Critical Approaches to Public Relations to cart. $71.96, new condition, Sold by Integrity Books & Music rated 4.0 out of 5 stars, ships from Mayfield Heights, OH, UNITED STATES, published 1992 by Routledge.
