Encyclopaedic coverage on current thinking on total relationship marketing. The author broadens the debate on marketing management beyond the "four P's" by analysing it in terms of 30 key relationships, each of which is illustrated with a case or example.
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Encyclopaedic coverage on current thinking on total relationship marketing. The author broadens the debate on marketing management beyond the "four P's" by analysing it in terms of 30 key relationships, each of which is illustrated with a case or example.
Read Less
Add this copy of Total Relationship Marketing to cart. $6.79, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1999 by Butterworth-Heinemann.
Add this copy of Total Relationship Marketing: Rethinking Marketing to cart. $16.79, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1999 by A Butterworth-Heinemann Title.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
Add this copy of Total Relationship Marketing (Cim Professional to cart. $26.52, like new condition, Sold by GuthrieBooks rated 5.0 out of 5 stars, ships from Spring Branch, TX, UNITED STATES, published 1999 by Butterworth-Heinemann.
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Like New. Size: 9x7x0; Trade Paperback. Fine. Clean, tight and unmarked. Heavy and/or oversized. No Expedited or International Shipping without additional postage.
Add this copy of Total Relationship Marketing: Rethinking Marketing to cart. $26.84, like new condition, Sold by The Guru Bookshop rated 4.0 out of 5 stars, ships from Hereford, WALES, UNITED KINGDOM, published 1999 by A Butterworth-Heinemann Title.
Add this copy of Total Relationship Marketing (Cim Professional to cart. $29.95, very good condition, Sold by Broad Street Books rated 5.0 out of 5 stars, ships from Branchville, NJ, UNITED STATES, published 1999 by Butterworth-Heinemann.