Not only is marketing research well within the budget of any company, it's also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business, whatever it's size, can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes, this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques ...
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Not only is marketing research well within the budget of any company, it's also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business, whatever it's size, can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes, this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. Going through all the various methods of research available, Guerrilla Marketing Research also puts you on the right track to analysing and acting on the results. Indeed, the author's tried and tested techniques will benefit the most sceptical business owner, manager or entrepreneur.
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Add this copy of Guerrilla Marketing Research to cart. $3.28, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Kogan Page.
Add this copy of Guerrilla Marketing Research: Marketing Research to cart. $6.57, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2007 by Kogan Page.
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Guerrilla Marketing Research: Marketing Research to cart. $31.36, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Kogan Page.
