Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: - Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. - Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards. - Color can be so iconic that the sight of the robin's egg blue of a certain famous ...
Read More
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: - Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. - Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards. - Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. - Companies shamelessly borrow from religion and ritual -- like the ritual, made up by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest. - Cool brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
Read Less
Add this copy of Buyology: Truth and Lies About Why We Buy to cart. $5.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2008 by Random House Audio Publishing Group.
Add this copy of Buyology: Truth and Lies About Why We Buy to cart. $7.99, good condition, Sold by Friends of the Phoenix Library rated 3.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2008 by Random House Audio.
Add this copy of Buyology: Truth and Lies About Why We Buy to cart. $34.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Random House Audio.
Add this copy of Buyology: Truth and Lies About Why We Buy to cart. $102.74, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by Random House Audio.
