Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. "The Why of the Buy: Consumer Behavior and Fashion Marketing" addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic ...
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Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. "The Why of the Buy: Consumer Behavior and Fashion Marketing" addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.
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Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $3.09, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2008 by Fairchild Books & Visuals.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $3.09, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Fairchild Books & Visuals.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $3.09, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Fairchild Books & Visuals.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $3.09, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2008 by Fairchild Books & Visuals.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $3.09, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Fairchild Books & Visuals.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $3.90, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2008 by Fairchild Books & Visuals.
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Seller's Description:
Good. There are tears on paperback. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $5.38, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2008 by Fairchild Books.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $23.00, like new condition, Sold by CMG Books rated 2.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2008 by Fairchild Books.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $32.87, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2008 by Fairchild Books.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $46.83, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2008 by Fairchild Books & Visuals.
