What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with ...
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What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: ? The mechanics and mindset of communicating with trust and credibility ? Choosing the right words: being positive, using plain English, being plausible, and personalizing a message ? Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's ? Case studies from personal finance, consumer products, public utilities, and other areas
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Add this copy of The Language of Trust: Selling Ideas in a World of to cart. $2.60, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by Prentice Hall Press.
Add this copy of The Language of Trust: Selling Ideas in a World of to cart. $2.60, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Prentice Hall Press.
Add this copy of The Language of Trust: Selling Ideas in a World of to cart. $2.60, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Prentice Hall Press.
Add this copy of The Language of Trust: Selling Ideas in a World of to cart. $7.41, like new condition, Sold by Oliver Owl Books rated 4.0 out of 5 stars, ships from knoxville, TN, UNITED STATES, published 2010 by Prentice Hall Press.
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Seller's Description:
Like New. Appears to have never been read. Binding is tight and square. DJ is clean but has a small spot of sticker damage on front left side. Pages are bright and clean. Ships USPS with tracking number. We ship daily from Tennessee!
Add this copy of The Language of Trust: Selling Ideas in a World of to cart. $7.54, good condition, Sold by Oceanbooks rated 5.0 out of 5 stars, ships from Dacula, GA, UNITED STATES, published 2010 by Prentice Hall Press.
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Seller's Description:
Good. Good ex-library book with protective plastic cover. Sticker on spine and back cover under plastic. Stamp on top outer page edges. Pages are slightly yellowed. Small scratch on back of DJ under plastic.
Add this copy of The Language of Trust: Selling Ideas in a World of to cart. $11.49, very good condition, Sold by Bluewater Books rated 5.0 out of 5 stars, ships from Fort Gratiot, MI, UNITED STATES, published 2010 by Prentice Hall Press.
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Seller's Description:
Very good in very good dust jacket. Remainder mark, light bump to the spine ends. Sewn binding. Paper over boards. With dust jacket. 265 p. Audience: General/trade.
