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The Language of Trust: Selling Ideas in a World of Skeptics

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The Language of Trust: Selling Ideas in a World of Skeptics - Maslansky, Michael, and West, Scott, and DeMoss, Gary
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Based on groundbreaking consumer research, this step-by-step guide will help readers understand their audience and learn how to communicate effectively with them.

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The Language of Trust: Selling Ideas in a World of Skeptics 2011, Penguin Publishing Group, Upper Saddle River

ISBN-13: 9780735204560

Trade paperback

The Language of Trust: Selling Ideas in a World of Skeptics 2010, Prentice Hall Press, New York, NY

ISBN-13: 9780735204751

Hardcover

The Language of Trust: Selling Ideas in a World of Skeptics 2010, Oasis Audio

ISBN-13: 9781598597660

Audiobook CD