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Discovering the Soul of Service - Berry, Leonard L
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In DISCOVERING THE SOUL OF SERVICE Leonard L. Berry goes beyond the scope of his previous works on service quality to show how flourishing service companies can sustain their success. Focusing on 14 companies that stand out from the pack, including Rent-a-Car and Midwest Express Airlines, Berry identifies nine core values of sustainable success for any service organisation. The single most important factor in building a lasting service business, Berry found, are humane values. Values-driven leadership, he argues, enables ...

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Discovering the Soul of Service 1999, Free Press, New York, NY

ISBN-13: 9780684845111

Hardcover