How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ...
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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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Add this copy of Hooked: How to Build Habit-Forming Products to cart. $11.00, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2014 by Portfolio.
Add this copy of Hooked: How to Build Habit-Forming Products to cart. $11.00, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2014 by Portfolio.
Add this copy of Hooked: How to Build Habit-Forming Products to cart. $11.00, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Portfolio.
Add this copy of Hooked: How to Build Habit-Forming Products to cart. $11.00, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2014 by Portfolio.
Add this copy of Hooked: How to Build Habit-Forming Products to cart. $11.00, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2014 by Portfolio.
Add this copy of Hooked: How to Build Habit-Forming Products to cart. $11.00, fair condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2014 by Portfolio.
Add this copy of Hooked: How to Build Habit-Forming Products to cart. $45.00, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2014 by Portfolio.
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Seller's Description:
Very good. Dust jacket in good condition. Seventh printing. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Dust jacket wrapped in protective sleeve. Secure packaging for safe delivery.
