"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains the key to a company's survival. In Differentiate or Die, ...
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"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains the key to a company's survival. In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streit's Matzoh and Connecticut's tiny Trinity College to determine why some marketers succeed at differentiating themselves while others struggle and fail. More than just a collection of marketing success stories, however, Differentiate or Die is an in-depth exploration of today's most successful differentiation strategies. It explains what these strategies are, where and when they should be applied, and how they can help you carve out your own image in a crowded marketplace. Marketing executives in all types of organizations, regardless of size, can learn how to achieve product differentiation through strategies including: Revisiting the U.S.P. Rosser Reeves's classic unique selling proposition approach, updated for today's marketplace Positioning Understanding how the mind works in the differentiating process Owning an Idea Techniques to seize a differentiating idea, dramatize it, and make it your own Competition How to use differentiating ideas against your competitors in the marketplace Consumers today are faced with an explosion of choices. In this environment, distinctive product attributes are quickly copied by competitors, perceived by consumers to be minimal, or both. Still, those who fail to differentiate their product or service in the mind of the consumer won't stand a chance. Differentiate or Die outlines the many ways you can achieve differentiation. It also warns how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven things that your competitors can do as well. Praise for Differentiate or Die "Another great book by the king of positioning!"-John Schnatter, CEO, Papa John's International "Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace ...and its sensible solutions for surviving the frenzied competition we're sure to find there."-Dan Rather, CBS News "What I like about Differentiate or Die is the book's emphasis on the power of logic, simplicity, and clarity-getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch."-Scott McNealy, CEO, Sun Microsystems, Inc. "Trout and Rivkin marvelously illustrate that differentiation is the cornerstone of successful marketing." -Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University "We've built our business by being first-and executing best. Jack Trout and Steve Rivkin are doing the same, delivering the timely, powerful insights that will drive tomorrow's marketing strategies. A must read for anyone looking to win in an unforgiving competitive marketplace."-Mike Ruettgers, CEO, EMC Corporation "Dotcom executives must learn the lessons of Differentiate or Die. If they don't, I pity their investors."-Aaron Cohen, CEO, Concrete Media; Co-Founder, Bolt.com
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Add this copy of Differentiate Or Die: Survival in Our Era of Killer to cart. $2.19, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2000 by John Wiley & Sons.
Add this copy of Differentiate Or Die: Survival in Our Era of Killer to cart. $2.19, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by John Wiley & Sons.
Add this copy of Differentiate Or Die: Survival in Our Era of Killer to cart. $2.19, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2000 by John Wiley & Sons.
Add this copy of Differentiate Or Die: Survival in Our Era of Killer to cart. $3.55, good condition, Sold by Alibris rated 5.0 out of 5 stars, ships from NV, USA, published 2000 by John Wiley & Sons.
Add this copy of Differentiate Or Die: Survival in Our Era of Killer to cart. $3.99, very good condition, Sold by Reliant Bookstore rated 5.0 out of 5 stars, ships from El Dorado, KS, UNITED STATES, published 2000 by John Wiley & Sons Inc.
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Seller's Description:
Very good. This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
Add this copy of Differentiate Or Die: Survival in Our Era of Killer to cart. $4.52, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by John Wiley & Sons.
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Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Differentiate Or Die: Survival in Our Era of Killer to cart. $5.02, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2000 by John Wiley & Sons Inc.
Add this copy of Differentiate or Die: Survival in Our Era of Killer to cart. $5.50, very good condition, Sold by Salt & Pepper rated 4.0 out of 5 stars, ships from Murfreesboro, TN, UNITED STATES, published 2000 by John Wiley & Sons.
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Very good in very good dust jacket. Sewn binding. Cloth over boards. With dust jacket. 230 p. Audience: General/trade. Book, along with Dust Jacket is in good condition inside and out.
Add this copy of Differentiate or Die: Survival in Our Era of Killer to cart. $5.74, good condition, Sold by 2VBooks rated 4.0 out of 5 stars, ships from Derwood, MD, UNITED STATES, published 2000 by John Wiley & Sons.
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Very good in fine dust jacket. Highlighting/underlining. Sewn binding. Cloth over boards. With dust jacket. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. a couple of pages numbers on inside blank page. a couple of pen marks on a few pages.
Add this copy of Differentiate Or Die: Survival in Our Era of Killer to cart. $9.98, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2000 by John Wiley & Sons Inc.
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Very Good Condition in Very Good jacket. Text appears clean, but may contain minor marks that we missed. Light Shelf Wear, Looks Very Nice. 230 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0471357642. ISBN/EAN: 9780471357643. Pictures of this item not already displayed here available upon request. Inventory No: 1561065401.
