All the Skills Students Need to Succeed in Todays Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in todays business environment. And with the help of 39 case studies, theyll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing ...
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All the Skills Students Need to Succeed in Todays Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in todays business environment. And with the help of 39 case studies, theyll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh EditionUpdated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters. New "Applying to" and "Integrating with" sections highlight topical marketing and business areas. 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment. . Internet coverage is integrated throughout the book. Globalization is thoroughly discussed and the concepts are reinforced through examples, questions, and cases. SPSS(r) Student Version for Windows 9. 0 is available to accompany the text.
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Add this copy of Marketing Management: Text and Cases to cart. $4.78, very good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 2000 by Wiley.
Add this copy of Marketing Management: Text and Cases to cart. $4.78, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2000 by Wiley.
Add this copy of Marketing Management: Text and Cases to cart. $5.04, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2000 by Wiley.
Add this copy of Marketing Management: Texts and Cases to cart. $16.38, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by John Wiley & Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9780471332381.
Add this copy of Marketing Management: Text and Cases to cart. $39.15, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by John Wiley & Sons Inc.
