This work offers advice, examples and useful information for competing effectively with name brands. The author defines the various types of "challenger brands" and then discusses the brand and advertising strategies of the most famous and successful challenger brands of the last decade.
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This work offers advice, examples and useful information for competing effectively with name brands. The author defines the various types of "challenger brands" and then discusses the brand and advertising strategies of the most famous and successful challenger brands of the last decade.
Read Less
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $2.13, very good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 1999 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $3.19, good condition, Sold by Once Upon A Time Books rated 1.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 1999 by Wiley.
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Seller's Description:
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $3.28, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1999 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $3.28, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $3.28, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1999 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $4.00, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1999 by Wiley.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $5.00, new condition, Sold by The Junk Store rated 3.0 out of 5 stars, ships from Russellville, KY, UNITED STATES, published 1999 by Wiley.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $12.00, very good condition, Sold by Bingo Used Books rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1998 by Somerset, New Jersey, U.S.A. : John Wiley & Sons Inc.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $14.54, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1999 by John Wiley & Sons.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Eating the Big Fish: How Challenger Brands Can Compete to cart. $14.54, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1999 by John Wiley & Sons.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Ripped/damaged jacket. The dust jacket of this book is slightly damaged/ripped, however, this does not affect the internal condition.
