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Answering the Ultimate Question: How Net Promoter Can Transform Your Business - Owen, Richard, Dr., and Brooks, Laura L
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Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and ...

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Answering the Ultimate Question: How Net Promoter Can Transform Your Business 2008, Jossey-Bass, San Francisco, CA

ISBN-13: 9780470260692

Hardcover