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Answering the Ultimate Question: How Net Promoter Can Transform Your Business

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Answering the Ultimate Question: How Net Promoter Can Transform Your Business - Owen, Richard, Dr., and Brooks, Laura L
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Would you recommend this company to your friends and colleagues? That's the ultimate question. Fred Reichheld's book of the same name created quite a stir in 2006. Reichheld is co-founder along with Owen and Brooks of the methodology behind answering the question. The original book challenged the conventional wisdom of customer satisfaction surveys and coined the terms bad profits and good profits. It pointed to a faster, much more accurate way of gauging customers real feelings about a company, and a quantitative measure ...

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Answering the Ultimate Question: How Net Promoter Can Transform Your Business 2008, Jossey-Bass, San Francisco, CA

ISBN-13: 9780470260692

Hardcover