For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for ...
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.
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Add this copy of Winning at New Products: Creating Value Through to cart. $2.45, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2011 by Basic Books.
Add this copy of Winning at New Products: Creating Value Through to cart. $2.45, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Basic Books.
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Add this copy of Winning at New Products: Creating Value Through to cart. $3.24, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Basic Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Winning at New Products: Creating Value Through to cart. $4.84, good condition, Sold by Bulk Book Warehouse rated 5.0 out of 5 stars, ships from Rotterdam, NY, UNITED STATES, published 2011 by Basic Books.
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Good. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages.
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Good. Minimal wear on edges and corners minimal stains on edges of pages and cover labels on coverYour purchase benefits those with developmental disabilities to live a better quality of life.
Add this copy of Winning at New Products: Creating Value Through to cart. $4.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2011 by Basic Books.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Winning at New Products: Creating Value Through to cart. $25.78, new condition, Sold by EB-Books LLC rated 5.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2011 by Basic Books.