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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More - Marsh, Charles, and Guth, David W, and Short, Bonnie Poovey
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This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly ...

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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More 2020, Routledge, Oxford

ISBN-13: 9780367895402

5th edition

Trade paperback

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More 2017, Routledge

ISBN-13: 9781138037120

4th edition

Trade paperback

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More 2017, Routledge

ISBN-13: 9781138037106

4th edition

Hardcover

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More 2008, Allyn & Bacon, Boston, MA

ISBN-13: 9780205591626

2nd edition

Spiralbound