Contemporary Advertising, 13/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing ...
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Contemporary Advertising, 13/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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Add this copy of Contemporary Advertising to cart. $8.82, new condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 2010 by McGraw-Hill Education.
Add this copy of Contemporary Advertising to cart. $8.82, good condition, Sold by Goodwill of Orange County rated 4.0 out of 5 stars, ships from Santa Ana, CA, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
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Bookis sealed. May have internal/external wear and/or highlighting and underlining. It may have creases on the cover and some folded pages. This book mayy be subject to external and interior wear including, underlining, highlighting, annotations, water damage, minor scuffs and tears. This is a donated book accepted as is. Stickers and sticker residue on the cover should be expected, as well as spine wear from use. There are NO codes or disc(s) included. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.
Add this copy of Contemporary Advertising to cart. $8.85, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by McGraw-Hill Education.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Contemporary Advertising and Integrated Marketing to cart. $33.23, good condition, Sold by Book Bomber rated 4.0 out of 5 stars, ships from King of Prussia, PA, UNITED STATES, published 2016 by McGraw-Hill Education.
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Good. This is a PAPERBACK teacher edition. Same content, often with bonus material. May contain highlighting, handwriting or underlining through out the book. Book may show some wear. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you.
Add this copy of Contemporary Advertising to cart. $43.08, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2010 by McGraw-Hill Education.
Add this copy of Contemporary Advertising to cart. $45.46, good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2010 by McGraw-Hill Education.
Add this copy of Contemporary Advertising to cart. $57.00, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by McGraw Hill.
