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CB - Babin, Barry J, and Harris, Eric
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Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris' CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

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CB 2021, Cengage Learning

ISBN-13: 9780357518205

9th edition

Trade paperback

CB 2017, Cengage Learning

ISBN-13: 9781305577145

8th edition

Trade paperback

CB 2008, South Western Educational Publishing, Mason, OH

ISBN-13: 9780324379747

2009, Student edition

Unknown binding