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CB - Babin, Barry J, and Harris, Eric G, Professor
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CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse ...

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CB 2021, Cengage Learning

ISBN-13: 9780357518205

9th edition

Trade paperback

CB 2017, Cengage Learning

ISBN-13: 9781305577145

8th edition

Trade paperback

CB 2008, South Western Educational Publishing, Mason, OH

ISBN-13: 9780324379747

2009, Student edition

Unknown binding