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Business Marketing Management: B2B - Hutt, Michael D, and Speh, Thomas W
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Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.

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Business Marketing Management: B2B 2023, Cengage Learning

ISBN-13: 9780357718230

13th edition

Trade paperback

Business Marketing Management B2B 2018, South-Western College Publishing, Florence

ISBN-13: 9780357039243

12th edition

Paperback

Business Marketing Management: B2B 2012, South Western Educational Publishing

ISBN-13: 9781133189565

11th edition

Hardcover

Business Marketing Management: B2B 2009, South Western Educational Publishing

ISBN-13: 9780324581676

10th edition

Hardcover

Business Marketing Management: B2B 2006, Thomson South-Western

ISBN-13: 9780324316858

9th edition

Hardcover