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Marketing Across Cultures - Usunier, Jean-Claude, Professor, and Lee, Julie
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'Marketing Across Cultures' analyses cultures within global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. It compares national marketing systems and local commercial customs in various countries and studies the interaction between business people from different cultures.

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Marketing Across Cultures 2012, Pearson, Harlow

ISBN-13: 9780273757733

6th edition

Trade paperback

Marketing Across Cultures 2009, Prentice Hall

ISBN-13: 9780273713913

5th Revised edition

Trade paperback

Marketing Across Cultures 2005, Prentice Hall, New York, NY

ISBN-13: 9780273685296

4th Revised edition

Trade paperback

Marketing Across Cultures 2000, Prentice Hall PTR

ISBN-13: 9780130106681

3rd edition

Hardcover

Marketing Across Cultures 1996, Prentice Hall, New York, NY

ISBN-13: 9780132361750

2nd edition

Hardcover