This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.09, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2009 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.09, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.09, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2009 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.09, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy [With to cart. $3.09, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior With Ddb Lifestyle Study Data Disk to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by McGraw-Hill/Irwin.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Consumer Behavior With Ddb Lifestyle Study Data Disk to cart. $4.12, fair condition, Sold by Reliant Bookstore rated 1.0 out of 5 stars, ships from El Dorado, KS, UNITED STATES, published 2009 by McGraw-Hill/Irwin.
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Fair. There may be stickers sticker residue or writing on the cover. This book has very heavy wear on the cover Some corner dings. This book has a small tear on the cover or pages. The pages show normal wear and tear. There is heavy highlighting or handwriting through out the book. This book either has curled pages or is slightly warped. May have varying covers. Fast Shipping-Mailed in plastic mailer!
Add this copy of Consumer Behavior With Ddb Lifestyle Study Data Disk to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by McGraw-Hill/Irwin.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Consumer Behavior With Ddb Lifestyle Study Data Disk to cart. $7.25, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2009 by Irwin/McGraw-Hill.
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Good. Good condition. 11th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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