This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
Read More
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
Read Less
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $9.38, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $9.40, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Irwin/McGraw-Hill.
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Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $9.70, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2006 by Irwin/McGraw-Hill.
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Very Good. Very Good condition. 10th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $9.70, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2006 by Irwin/McGraw-Hill.
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Good. Good condition. Sorry, CD missing. 10th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Consumer Behavior Building Marketing Strategy 10th to cart. $33.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2007 by McGraw Hill.
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Good Condition. Text appears to be clean. Cover has some wear. Spine is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073101370. ISBN/EAN: 9780073101378. Pictures of this item not already displayed here available upon request. Inventory No: 1561032391.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $44.10, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2006 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $80.62, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2006 by Irwin/McGraw-Hill.