With a rigorous and comprehensive approach, Principles of Services Marketing 4/e provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.
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With a rigorous and comprehensive approach, Principles of Services Marketing 4/e provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.
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Add this copy of Principles of Services Marketing to cart. $37.88, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2004 by McGraw Hill Higher Education.
Add this copy of Principles of Services Marketing to cart. $51.49, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2004 by The McGraw-Hill Company.
Add this copy of Principles of Services Marketing to cart. $67.03, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2004 by McGraw Hill Higher Education.