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Principles of Marketing - Brassington, Frances, and Pettitt, Stephen
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Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is ...

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Principles of Marketing 2006, Financial Times Press, New York, NY

ISBN-13: 9780273695592

4th Revised edition

Trade paperback

Principles of Marketing 2004, FT Press

ISBN-13: 9780273657910

3rd Revised edition

Trade paperback

Principles of Marketing 2000, Pearson Education Limited

ISBN-13: 9780273644446

2nd edition

Paperback