This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.
Read More
This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.
Read Less
Add this copy of Customer-Focused Marketing: Actions for Delivering to cart. $14.45, good condition, Sold by BookDepart rated 4.0 out of 5 stars, ships from Shepherdstown, WV, UNITED STATES, published 1993 by McGraw-Hill.
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UsedVeryGood. Hardcover; light fading and shelf wear to exterior; light fade spots to pag e edges; in very good condition with clean text, firm binding. Dust jacket shows light spotting and shelf wear.
Add this copy of Customer-Focused Marketing to cart. $40.48, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1993 by The McGraw-Hill Company.
Add this copy of Customer-Focused Marketing to cart. $50.31, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1993 by McGraw-Hill Companies.
