Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the ...
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Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.
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Add this copy of Advertising and Promotion: an Integrated Marketing to cart. $3.56, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Irwin/McGraw-Hill.
Add this copy of Advertising and Promotion: an Integrated Marketing to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by McGraw-Hill/Irwin.
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Add this copy of Advertising and Promotion: an Integrated Marketing to cart. $34.73, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by McGraw-Hill/Irwin.
Add this copy of Advertising and Promotion: an Integrated Marketing to cart. $69.97, new condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2008 by McGraw-Hill/Irwin.
Add this copy of Advertising and Promotion: an Integrated Marketing to cart. $75.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2008 by Irwin Professional Pub.
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Very Good Condition. Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381098. ISBN/EAN: 9780073381091. Pictures of this item not already displayed here available upon request. Inventory No: 1561026290.
Add this copy of Advertising and Promotion: an Integrated Marketing to cart. $75.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2008 by Irwin Professional Pub.
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Seller's Description:
Good Condition. Used good, Text appears to have multiple markings though out pages. Cover has wear. Spine is in good sturdy condition. Nice study copy. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381098. ISBN/EAN: 9780073381091. Pictures of this item not already displayed here available upon request. Inventory No: 1561030243.
Add this copy of Advertising and Promotion: an Integrated Marketing to cart. $155.97, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by McGraw-Hill/Irwin.
