MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate ...
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MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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Add this copy of Marketing: the Core, 2nd Edition to cart. $7.72, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
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Seller's Description:
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Add this copy of Marketing: the Core, 2nd Edition to cart. $35.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2007 by McGraw Hill.
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Good Condition. The books text has Writing and highlighting. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Scuffing and rubbing to the books cover and corners. Stickers on the books spine and back cover. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Education. ISBN: 0072999896. ISBN/EAN: 9780072999891. Pictures of this item not already displayed here available upon request. Inventory No: ABE314632414.
Add this copy of Marketing: the Core: 2nd Edition to cart. $40.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2007 by McGraw Hill.
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Seller's Description:
Good Condition. The books text appears to be clean. Light writing on the books cover. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Scuffing, rubbing, and creasing to the books cover and corners. Stickers on the books spine and back cover. Cut on the books spine that has been fixed with clear tape. Quantity Available: 1. Category: Business, Finance & Marketing; Education. ISBN: 0072999896. ISBN/EAN: 9780072999891. Pictures of this item not already displayed here available upon request. Inventory No: 1560803687.
Add this copy of Marketing: the Core, 2nd Edition to cart. $41.50, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
Add this copy of Marketing: the Core, 2nd Edition to cart. $102.33, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
