"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that ...
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"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
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Add this copy of Marketing Management: Knowledge and Skills to cart. $3.95, very good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2003 by McGraw-Hill/Irwin.
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Very good. Light edge wear. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of Marketing Management: Knowledge and Skills to cart. $3.97, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Irwin/McGraw-Hill.
Add this copy of Marketing Management: Knowledge and Skills to cart. $6.87, very good condition, Sold by The Maryland Book Bank rated 5.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 2003 by Irwin/McGraw-Hill.
Add this copy of Marketing Management: Knowledge and Skills, 7th to cart. $12.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2004 by McGraw-Hill Irwin.
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Very Good Condition. The text has light highlighting, the cover is in nice condition. Multiple copies available this title. Quantity Available: 5. ISBN: 0072552174. ISBN/EAN: 9780072552171. Pictures of this item not already displayed here available upon request. Inventory No: 1560759107.
Add this copy of Marketing Management: Knowledge and Skills, 7th to cart. $13.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2004 by McGraw-Hill Irwin.
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Very Good Condition. Text Appears to have highlighting, there is some light wear to this books cover, There is also a sticker that has been peeled off the back of the book, There is a sticker on the spine of this book. Multiple copies available this title. Quantity Available: 3. ISBN: 0072552174. ISBN/EAN: 9780072552171. Pictures of this item not already displayed here available upon request. Inventory No: 1560755626.
Add this copy of Marketing Management: Knowledge and Skills, 7th to cart. $19.00, new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2004 by McGraw-Hill Irwin.
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New. The book is New, In Excellent condition. Multiple copies available this title. Quantity Available: 8. ISBN: 0072552174. ISBN/EAN: 9780072552171. Pictures of this item not already displayed here available upon request. Inventory No: 1560771414.
Add this copy of Marketing Management: Knowledge and Skills to cart. $70.00, new condition, Sold by Peak Books rated 4.0 out of 5 stars, ships from Cary, NC, UNITED STATES, published 2003 by Irwin/McGraw-Hill.
