Combining text and cases, this book features 40 cases, some taken from INSEAD, covering global, ethics and services issues. There is expanded coverage of relationship marketing and new coverage of smaller, entrepreneurial companies, creativity, values and strategic partnerships.
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Combining text and cases, this book features 40 cases, some taken from INSEAD, covering global, ethics and services issues. There is expanded coverage of relationship marketing and new coverage of smaller, entrepreneurial companies, creativity, values and strategic partnerships.
Read Less
Add this copy of Marketing Management: Knowledge and Skills to cart. $35.87, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1997 by McGraw-Hill Education (ISE Editions).
Add this copy of Marketing Management: Knowledge and Skills to cart. $37.39, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1997 by McGraw-Hill Education (ISE Editions).
Add this copy of Marketing Management to cart. $59.45, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1997 by The McGraw-Hill Company.
