This is the first all-in-one guide to the techniques and tools of today's top product managers. Linda Gorchels' bestselling "The Product Manager's Handbook" introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in "The Product Manager's Field Guide", Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a ...
Read More
This is the first all-in-one guide to the techniques and tools of today's top product managers. Linda Gorchels' bestselling "The Product Manager's Handbook" introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in "The Product Manager's Field Guide", Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. "The Product Manager's Field Guide" tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.Look to it for: wide-ranging exercises and self-assessments for developing and rating your skills and competencies; tools and action steps for using your skills to enhance customer satisfaction and competitive position; the five competencies of a top-performing product manager - and ways to practice and incorporate them into your daily routine; and, today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! "The Product Manager's Field Guide" is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding.
Read Less
Add this copy of Product Manager's Fieldguide to cart. $1.99, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by McGraw-Hill Companies.
Add this copy of The Product Manager's Field Guide: Practical Tools, to cart. $3.90, very good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 2003 by McGraw-Hill Companies.
Add this copy of The Product Manager's Field Guide: Practical Tools, to cart. $4.58, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2003 by McGraw-Hill Companies.
Add this copy of Product Manager's Fieldguide to cart. $26.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2003 by McGraw-Hill Companies.
Add this copy of Product Manager's Fieldguide to cart. $51.21, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2003 by McGraw-Hill Companies.
