Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine ...
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Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
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Add this copy of Strategic Marketing to cart. $3.43, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by McGraw-Hill.
Add this copy of Strategic Marketing to cart. $3.85, good condition, Sold by GREEN STREET BOOKS rated 4.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 2008 by McGraw Hill Higher Education.
Add this copy of Strategic Marketing to cart. $19.33, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2009 by Mcgraw-Hill Education / Asia.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780071263351.
Add this copy of Strategic Marketing, 9/E (Ie) (Pb 2009) to cart. $46.61, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 2008 by McGraw Hill Higher Education.
Add this copy of Strategic Marketing to cart. $48.80, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by McGraw-Hill.
Add this copy of Strategic Marketing, 9/E (Ie) (Pb 2009) to cart. $57.18, new condition, Sold by MN International rated 4.0 out of 5 stars, ships from London, LONDON, UNITED KINGDOM, published by A.
Add this copy of Strategic Marketing to cart. $76.68, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by McGraw-Hill.
