Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
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Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
Read Less
Add this copy of Strategic Marketing Management Cases (the Irwin/McGraw to cart. $59.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2002 by McGraw-Hill Companies .
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Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Strategic Marketing Management Cases (the Irwin/McGraw to cart. $18.04, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Mcgraw-Hill (Tx).
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Add this copy of Strategic Marketing Management Cases (the Irwin/McGraw to cart. $49.54, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Mcgraw-Hill (Tx).
Add this copy of Strategic Marketing Management Cases (the Irwin Series to cart. $2.99, new condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 1996 by Richard D Irwin.
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New. Size: 1x7x9; BRAND NEW A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Strategic Marketing Management Cases (the Irwin Series to cart. $27.51, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by Richard D Irwin.
Add this copy of Strategic Marketing Management Cases to cart. $15.00, good condition, Sold by Top Notch Books rated 5.0 out of 5 stars, ships from Tolar, TX, UNITED STATES, published 1993 by Irwin Inc..
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Good. No Jacket. Text Book. 8vo-over 7¾"-9¾" tall. Cover slightly scuffed with corners and spine bumped and well worn. Some writing in small spot on page edge. Book is cocked.
