Discusses the concepts and processes that aim to gain the competitive advantage in the marketplace. This title examines the components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It also extends beyond the traditional focus on managing the marketing mix.
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Discusses the concepts and processes that aim to gain the competitive advantage in the marketplace. This title examines the components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It also extends beyond the traditional focus on managing the marketing mix.
Read Less
Add this copy of Strategic Marketing to cart. $3.98, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
Add this copy of Strategic Marketing (McGraw Hill/Irwin Series in to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by McGraw-Hill/Irwin.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Strategic Marketing (McGraw Hill/Irwin Series in to cart. $4.00, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by McGraw-Hill/Irwin.
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Seller's Description:
Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Strategic Marketing (McGraw Hill/Irwin Series in to cart. $42.68, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by McGraw-Hill/Irwin.
Add this copy of Strategic Marketing, 8th to cart. $66.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2006 by McGraw-Hill Irwin.
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Very Good Condition. Highlighting and marking in text, minor shelf and corner wear to cover Quantity Available: 1. ISBN: 0072966343. ISBN/EAN: 9780072966343. Pictures of this item not already displayed here available upon request. Inventory No: 1560799828.
Add this copy of Strategic Marketing, 8th to cart. $80.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2006 by McGraw-Hill Irwin.
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Seller's Description:
Very Good Condition. The text has highlighting, has a pull on the binding inside the back cover, The cover has a very small torn area on the front, otherwise in nice condition. Quantity Available: 1. ISBN: 0072966343. ISBN/EAN: 9780072966343. Pictures of this item not already displayed here available upon request. Inventory No: 1560799170.
